One-on-One Eyewear Styling
Choosing new glasses can feel overwhelming, but Melinda is here to make the process simple and even fun. She'll take the time to learn what works best for your face shape, prescription, and style preferences, then walk you through options that bring together fashion and function. Her goal isn’t to sell you a look; it’s to help you feel like the best version of yourself, with glasses that look as good as they feel.
The Troy White Collection
This isn’t just a frame line—it’s a story that started on a quiet street in Sorrento, Italy. While celebrating a special trip with his wife, Dr. Troy White stumbled upon a small optical boutique tucked away near a restaurant where they'd just finished dinner. Inside, he met Enzo—a master craftsman who hand-makes each frame using materials like volcanic stone from Mt. Vesuvius, polished buffalo horn, and wood grains with rich texture. The two connected instantly, and what began as curiosity became a shared vision for artistry, individuality, and care.
Today, that moment lives on in The Troy White Collection, our signature in-house eyewear line. Each piece is handmade in Italy and thoughtfully curated to reflect the values Dr. White brings to every part of the practice: craftsmanship, connection, and meaning behind every detail. These frames aren’t mass-produced or found online. They’re personal, timeless, and available only here in our East Brainerd optical.
Explore Our Designer Brands
In addition to our exclusive collection, we offer a thoughtfully curated range of designer frames that combine sophistication and versatility. From iconic names like Gucci and Tom Ford to bold, modern styles by Kate Spade, our selection is tailored to fit a variety of tastes and needs.
Experience Optical Care With Heart
Our optical is a space for real conversation, honest guidance, and personalized care. We’re proud to serve families across East Brainerd, Ooltewah, Cleveland, Signal Mountain, Lookout Mountain, Apison, North Chattanooga, and beyond. Whether you’re updating your look or picking your first pair, we’d love to help you find something that feels just right.